How to Keep Your Subscribers to Stay on Your List

Why People Unsubscribe from Your List

You work hard building your email list… and you spend a lot of time designing your email newsletters and promotions. But every time you send these messages, you’re hit with a bunch of new unsubscribe requests.

Why?

Often we Internet marketers think that it’s simply because our subscribers have signed up for too many email lists. We imagine their inboxes overflowing with unread messages from all sorts of subscriptions… and assume they’ve decided to purge a few to make their email more manageable.

It is true to only some extent, but not always the same.

In fact, a recent study by Marketing agency says the number one reason people unsubscribe from email lists is that the emails they receive are not relevant to them.
Here are five ideas to keep your list so you can send the most targeted andrelevant emails possible:

1. Target your best customers: Reward your customers with special discount or bonus offer for their next purchase.

2. Target people who haven’t purchased from you, impress them with a limited time offer.

3. Target people who have never bought from you: Focus on building relationships with your non buying subscribers by providing valuable, free information.

4. Target people based on their location: If you’re an American business, for example, your Canadian customers will really appreciate a special Canada Day (July 1) offer instead of an Independence Day (July 4) offer.

5. Target people based on other reliable information you have: Gender, age, hobbies and interests… these are all great ways to segment and target your email messages to make them more relevant to your subscribers, so you should take every opportunity to collect data.